Friday, October 14, 2005

Pro-Life Advocates Finally Have a Player in the “Socially-Minded” Company Trend

Chicago, IL – October 17, 2005 – The pro-life community now has a representative in corporate giving’s newest trend. (, the Web’s First Pro-Life Search Engine, announced today that it will begin world-wide operations. It is the pro-life cause’s first foray into what has been labeled the “socially-minded” company trend.

Through an advertising relationship with Google, the world’s biggest search engine, provides quality search results for its users free of charge. Like other search engines it generates revenue through the sponsored links displayed along with Google’s standard search results. It is this revenue that uses to make donations directly to approved pro-life charities. As a way of increasing user participation, allows its users to attach their names to the search engine’s donations.

Although Ben & Jerry’s ice cream and Paul Newman’s salad dressings have long advertised that a good portion (if not all) of their revenues go to support charitable causes, lately a wave of corporate philanthropy has made major headlines. From Bill Gate’s family foundation to Google’s new $900 million dollar organization, for-profit companies have been using revenues generated through traditional commercial means to give back to society and support the works of non-profit charities. More frequently, these “socially-minded” companies have chosen to give to specific charities with specific charitable goals.

Until now, many believe the pro-life charitable cause has been neglected or at least grossly under-represented. “[Pro-life issues] are a controversial topic most executives don’t want to touch with a 10-foot pole,” said one of’s founders. “The result is that the pro-life community becomes marginalized. Sure you can buy a pro-life bumper sticker on the Web, or maybe a T-shirt. But until now there was no way for the pro-life community to support their cause by simply being a member of the mainstream economy.” allows the pro-life community to provide financial support to pro-life charities without reaching into their own pockets. In order for a charity to receive a donation it must meet with the company’s approval process. An approved charity must directly support pro-life activities, and in no way condone, promote, or support any acts of violence in furtherance of the pro-life cause.

The company is relying initially on word of mouth to increase its user base. The more people who use as their search engine, the more money the company donates to pro-life charities. How much can the company generate for pro-life organizations? It’s too early to say for sure, but seeing that Google generated almost $3.2 billion dollars last year through sponsored search clicks, chances are that can make a major financial contribution to the pro-life cause.

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